Higher share on new clients
When you bring a salon to a brand for the first time, you earn the larger commission on those orders.
One integration. Every supplier on the platform.
We pay you on every order. More when you introduce a salon to a brand, less on existing clients. Forecasting, ordering, and payments included.
Your app
BeautyRouter
Brands and
distributors
300+
brands soon
The problem
Your users want to order professional products inside your app
Building that yourself means years of marketplace plumbing — professional and medical license verification, unified catalog managing and matching, handling payments, preventing diversions, compliance, brand relationships, and ongoing maintenance for every supplier. Or sending users to a storefront you don’t control and don’t earn from.
Why embedded
Embedded in the workflow beats a standalone app
Salon professionals don't want another destination. They want ordering, forecasting, and payments inside the system they already trust — yours. BeautyRouter is the commerce layer your app plugs into, not a rival product fighting for the home screen.
That's why we're a connector: you keep the relationship with the salon; brands and distributors keep their data; salons get neutral access to every supplier without leaving your software.
Salon management app
Scheduling
Clients
Inventory
Payments
Marketplace
The ordering experience your users get
Browse, reorder, and checkout in one neutral layer — polished enough to embed inside the app salons already trust.
Revenue share
Get paid on every order
Commission on each order placed through BeautyRouter. Attribution runs through our claim-client system so new vs existing stays clear — no disputes, no spreadsheets.
Ongoing commission on every order
Existing-client orders still pay you at a smaller rate, so loyalty and reorders keep earning for your platform.
Neutral forecasting
Demand signals across every supplier, without pushing one catalog over another.
Works internationally
We can stand up apps and brands outside the US without you rebuilding per market.
Why not build it yourself
Everything a marketplace needs — that isn't your core product
Manual integrations don't scale. Neither does hiring a team to replicate what the industry already needs in common.
What you get when the commerce layer is already built
Infrastructure, compliance, and supplier relationships — ready to embed — so your team ships product instead of rebuilding wholesale from scratch.
Catalog & checkout
Largest product database
Descriptions, ingredients, photos, protocols, training materials, and more — collected and updated from many sources.
Consistent product data
Information is consistent across brands, cleared of marketing bravado and unsupported medical claims.
Catalog matching
We match product names in your databases to real products in our catalog — and add brands your clients use within days.
Reorder & marketplace checkout
Browse, reorder, and checkout flows that are reliable and fast — ready to integrate with your app in hours.
Payments & delivery
Client payments, order processing integrated with supplier systems, and tracking for users — infrastructure included.
Trust & compliance
License & identity verification
Professional and medical licenses, plus other reviews brands require. We catch fake, expired, stolen, and “rent a license” fraud.
Tax exemption certificates
We process exemption certificates to regulation so clients can buy without sales tax — and you aren’t left liable later.
Sales tax across the US
We handle sales tax and related legal issues across all US states so you don’t have to.
Regulatory compliance
We own regulatory compliance so you don’t need a separate legal team for wholesale commerce.
Anti-diversion control
We check, control, and prevent diversion types — a core requirement for working with large professional brands.
Network & operations
Credit & net terms
Credit and net terms for salons — rolling out.
Salon onboarding
Salons can start without existing distributor credentials.
Brand relationships
We negotiate, communicate, and support brands — so you don’t need a whole sales department to keep suppliers happy.
Brand application
Suppliers get a separate app to manage clients and orders (on top of integrations), claim clients, control payouts, choose what to sell, set discounts in BeautyRouter, and see per-product analytics.
Moderated messaging
We moderate questions between clients and suppliers so issues get resolved without becoming your support queue.
Connector surface
iFrames, API, or both
Ship fast with embeddable interfaces — customize them to match your app's look and feel. Go deep with APIs. Mix per feature.
iFrame
Ready UI — drop in and match your look.
API
Headless endpoints — you own every screen.
app_token/orders
Mix per feature — start with embeds, deepen with API
Registration & login
API
Verification
APIiFrame
Settings
APIiFrame
Products
APIFilesiFrame
Orders
APIiFrame
Marketplace
iFrame
Developer-first
Register once. Token back. Start ordering.
Provide your application token and a user email — receive a user token. Your UX, our commerce layer.
Your salon app
UX, scheduling, clients — you own the surface.
app_token/orders
beautyrouter · api
{ "location_id": "salon_4821", "lines": [{ "sku": "BRD-204", "qty": 6 }]}✓ Order accepted · routed to supplierHow to start
Three steps to live ordering
Book a technical call
We align on API vs iFrame mix, auth model, and your go-live timeline.
Integrate the connector
Wire registration, verification, and ordering — most teams start with iFrames and deepen over time.
Your users order from every supplier
One integration, full marketplace. New brands and distributors onboard to BeautyRouter, not to you.
Stop building pipes. Start earning on them.
Tell us about your platform and we'll map the fastest path to embedded professional ordering.