The beauty commerce layer

Turn salon software into a wholesale marketplace

One neutral connection between salon management apps and the brands and distributors they supply — a single integration reaches the whole market, and nobody builds the same pipe twice.

For salon softwareFor brands & distributors

Salon software

  • Scheduling
  • Inventory
  • Reorder in-app

Commerce layer

  • Verification
  • Catalog & matching
  • Orders & payments

Brands & distributors

  • ERP / Shopify / WMS
  • Direct fulfillment
  • Keep your data

20,000

salons and spas via 10 apps soon

1 API

Full marketplace access

300

brands soon

Built for two sides of the market

One layer. Every storefront.

Salon software and beauty suppliers each get a commerce layer they can plug into, instead of building a marketplace from scratch.

Salon software team collaborating on a laptop

Salon software

Integrate once. Reach every supplier.

We pay you for new salon clients you generate. Forecasting, ordering, and payments are included, so you don't have to build them.

Explore for apps →

Brand founder at a desk with product samples

Brands & distributors

Sell direct. Keep your data.

Real-time, per-location sales stay yours. Fees stay low vs other channels, and after a client's first several orders they're treated as yours, with only a minimal fee.

Explore for suppliers →

Why a connector

Embedded in the workflow beats a standalone destination

Professionals live inside their salon management app for scheduling, clients, inventory, and payments. BeautyRouter is the commerce layer your software already sits on, not another app fighting for screen time.

Salon management app

Scheduling
Clients
Inventory
Payments

Wholesale reorder

BeautyRouter

Aligned incentives

Value for every participant

Brands keep their data, software partners earn revenue, and salons reorder without leaving the tools they already use

Brands & distributors

Direct sales with full visibility

Reach salons directly, keep real-time per-location data, and pay lower fees as client relationships become yours

Salon software

Revenue without marketplace overhead

Earn from orders while adding neutral forecasting, ordering, and payments without building the infrastructure yourself

Salons, via your app

Every supplier in one workflow

Forecast and reorder everything inside the app salons already trust, with no prior wholesale account required to start

Why neutral

Independence is the product

Competitor-owned platforms see per-salon, per-SKU sales in real time. Brands that cannot share that picture with a rival need neutral infrastructure — and closed storefronts still miss forecasting, fair app economics, and a path for salons to start without a prior wholesale account.

How it works

Suppliers on the platform. Apps in the workflow. Orders go direct.

Brands and distributors join BeautyRouter once. Salon software integrates once. Salons discover, reorder, and pay inside the app they already use — orders route straight to the supplier.

Brands & distributors

  1. 1

    Register on the BeautyRouter platform

  2. 2

    BeautyRouter

    We prepare product catalog and data

  3. 3

    BeautyRouter

    We integrate with your systems (ERP, Shopify, WMS)

  4. 4

    Receive orders directly from salons

Salon software

  1. 1

    Integrate via API or embeddable UI

  2. 2

    BeautyRouter

    We show marketplace and reorder flows in your app

  3. 3

    BeautyRouter

    Salons verify, browse, and checkout

  4. 4

    BeautyRouter

    Orders sync to suppliers automatically

Salons never leave your app. Suppliers never build separate integrations per app. BeautyRouter is the neutral layer in between.

For developers

You build the experience. We run the commerce layer.

Embed verification, ordering, marketplace, and payments through APIs and ready-made interfaces — one integration, every brand and distributor on the platform.

Your salon app

UX, scheduling, clients — you own the surface.

app_token/orders
beautyrouter · api
{
  "location_id": "salon_4821",
  "lines": [{ "sku": "BRD-204", "qty": 6 }]
}
✓ Order accepted · routed to supplier

Ready to connect?

Whether you build salon software or supply professional beauty brands and distributors, we'll walk you through integration and go-live.

Book a callContact us

Already a salon?

BeautyRouter is not a consumer storefront. Order professional products through a connected salon management app: Suplery →

More apps coming soon