Sell direct to salons. Keep every datapoint.

Whether you manufacture or distribute — per-location sales stay yours. Fees stay low vs other channels, and drop further once a client is yours.

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Your brand

BeautyRouter

Salon
software

20,000+
salons soon

Why BeautyRouter

Predictable wholesale demand without giving up the channel

BeautyRouter is the commerce layer inside salon management software — inventory, ordering, and education where professionals already work. Brands and distributors sell as suppliers on the same neutral layer: products get discovered, reordered, and restocked as part of how salons run their business.

What you get

Demand, visibility, and data that stays yours

Reach verified salons through connected apps — with performance, education, and control on your side of the relationship.

New professional clients

Reach verified salons and spas through connected apps, marketplace discovery, and education — without adding sales headcount.

Performance you can act on

See how professionals discover, order, and reorder your brand. Per-location visibility stays yours. We don't sell it to competitors.

Education that sells

Protocols, tutorials, and guides live inside product data. Learning and buying drive each other inside the workflow.

Direct professional relationships

Share launches, gather feedback, and build advocates — with pro-only access and qualification rules you control.

First order → repeat habit

Low-stock signals, replenishment, and reorder reminders turn trial into recurring wholesale revenue.

Full brand control

Your pricing, promotions, and buyer approval rules. Manual or automatic client qualification — your call.

Where professionals buy

Your catalog in the ordering flow they use daily

Marketplace discovery, reorder, and checkout — embedded where salons already work, with education tied to the product data.

Professional channel protection

Your brand stays in professional hands

Every policy below is active and enforced — not a roadmap item.

Pro-only access

Licensed professionals only. Identity and license verification before pricing or ordering.

Client qualification

Set buyer requirements or approve each account. You decide who purchases your line.

Anti-diversion enforcement

License misuse and salon-based dropshipping are monitored. Flagged accounts are removed.

Pricing integrity

MAP and territory rules enforced. Parity with your other US wholesale channels.

Neutrality

Your sales data should never feed a rival's dashboard

BeautyRouter is independent — not a competing brand, and not a marketplace that monetizes your volumes. No competitor sees your per-location, per-SKU performance.

Competitor owned · Wholesale AI

Live rival volumes

Your brand · open

SKU feed in their model

A rival platform that monetizes what you sell.

BeautyRouter · Commerce layer

Independent routing

Your brand · sealed

Per-location sales stay yours

Private

Neutral pipe. Apps and suppliers stay independent.

We take the commerce layer. You keep the brand.

Not a handoff of your business — a clear split. You stay in control of operations and data. We run the marketplace plumbing salons already use.

BeautyRouter handles

Orders & demand

Structured incoming orders across many salon locations
Product discovery, merchandising, and marketplace advertising
Education and sales layer tied to catalog data

Trust & money

Regulatory compliance and anti-diversion enforcement
Payments, tax collection, and client relationship on-platform
Credit and net terms (rolling out)

Catalog & access

Largest professional product database — descriptions, ingredients, photos, protocols
Salon access without existing distributor credentials

You keep

Fulfillment & warehousing

Last-mile stays in your systems and workflow.

Returns & product quality

Your standards, your process — we don't own the product.

Product & brand building

Development, positioning, and brand stay yours.

Customer data

Per-location, real-time performance — yours alone.

Go-to-market

Direct fulfillment to start. Scale when demand proves out.

Begin with zero upfront cost. After volume proves demand, we can discuss stocking distribution — warehousing, shipping, and flexible payment terms.

Fast launch

Onboarding in days, not quarters. We load catalog data and connect your fulfillment stack.

Direct fulfillment first

Ship from your warehouse while we handle payments, tax, and the salon relationship. Scale to stocking when demand proves out.

Global reach

We can stand up brands and salon apps outside the US — one layer, multiple markets.

Beyond home care

Forecasting, marketplace features, and payments — infrastructure retail-focused incumbents are only starting to build.

Pricing

Low fees. Clients become yours.

Fees stay much lower than typical online and offline channels. After a client's first several orders, they're treated as yours — with only a minimal fee on ongoing volume.

BeautyRouter · How fees work

While the client is new

First several orders

Fee: Introductory rate

After that

Client becomes yours

Fee: Minimal on ongoing orders

Integrations